INDIANA UNIVERSITY IMU
CREATING A DYNAMIC FOOD HALL EXPERIENCE
Design + Illustration
Branding + Identity
Merch + Packaging
With the new redesign of the IMU Food Hall at Indiana University came the rebranding of many of the restaurants located in the building. The goal of the University was to individually brand each restaurant as its own brand instead of falling under the schools existing brand guidelines.
The Mix is a Salad and Soup Bar that offers quick and fresh grab and go meals for students and visitors. When designing the brand we wanted to create something that was fun, playful, and that would get students and visitors excited about the space and experience at the IMU. Along with the logo, supporting assets and branding system were created that could be used throughout the space, packaging, and merch to elevate the