Silverthorn Farms
HOOSIER FARMER CAMPAIGN
HOOSIER FARMER?
Campaign Branding
Design + Illustration
Art Direction
Packaging
Merch
Silverthorn Farm, is a small, diversified, certified organic vegetable and hemp farm located in Indiana, whose food is in over 50 local restaurants and groceries across the state. When working with Silverthorn their main goal was to bring awareness to consumers and businesses about where their food is grown and urge them to source their local growers. From this, we created a campaign and supporting graphics around "Hoosier Farmer?" that would get consumers excited about buying and sourcing locally.
The final product was campaign branding and illustrated graphics that were incorporated into labels, t-shirt designs, and a digital campaign that would help spread the word and get consumers excited.
