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Performance Lab



Art Direction


:: Collaboration with 
Second Street Creative

Performance Lab helps executive teams mastermind how to create high performance in their organization. When done right, margins and profits increase and the company becomes a place people want to be. The target audience is CEOs and executive teams that want to create better performance and are struggling to put it altogether. They have a good company and are "in the game", but they want more. They want to excel and create something truly meaningful and valuable to customers, employees and owners.

When creating the brand we wanted something that was approachable and genuine, yet challenging and driven toward results that matter. Along with the logo and additional branding assets, abstract icons and a patterning system were created to represent their core values and process. These were used on tshirts, custom idea notebooks and website graphics. 

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