LAKEWOOD, OHIO

AN IMMIGRANT'S SON'S JOURNEY INTO CRAFT BEER

Packaging
Art Direction
Design

 

Immigrant Son owner, Andrew’s father left Hungary and made his way to the United States by ship. After making it through Ellis Island with his name fairly intact, he made his way west, ultimately settling in a small suburb near Cleveland, Ohio. Once known as Lakewood Village, this hardworking community on the edge of town was a haven for Hungarians to carve out a new life in a new country.

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Growing up, he lived a double life. At home, he spoke Hungarian and ate beef tongue sandwiches. At school, he spoke English and ate PB&J. Andrew wanted to listen to American music and eat fast food; his parents wanted him to wear lederhosen in public. He wouldn’t trade his heritage for the world, but at the same time—like anybody else growing up in America, he wanted to fit in.

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With a lot of hard work, he found a place within the service industry, thanks in no small part to Cleveland itself emerging as a destination for world-class dining. Immigrant Son is a proud organization of its community, and is set on bringing delicious craft beer and comfort food to share with Lakewood neighbors.

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CREATIVE BRIEF

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Opening a brewery on its own is no small feet, but opening one during a pandemic is a whole different story. After 2 years of being in the works Immigrant Son is finally able to open Fall 2021. Our task was to design the 4 core beer lines packaging that would set the stage for the brewery’s launch.

DESIGN STRATEGY 

The packaging brand that emerged from our conversations with Immigrant Son is nostalgic, warm, inviting, and full of personality. Think back to vintage baking soda packaging your grandmother might have used. We wanted it to feel familiar and like home, speaking to the brands overall values and story.