CREATING A SAFE HAVEN FOR AGING ADULTS + THEIR FINANCES
Logo + Identity
In collaboration with Raygun Workshop, Havenly is a banking app designed specifically for the needs and concerns of aging adults. Through extensive research Raygun found two main concerns with older adults and banking apps: Adults 65+ are subject to rising trend of financial fraud being committed against them and 90% of these cases are committed by their own family members. Havenly helps aging adults preserve their money, lifestyle and family legacy.
When designing the branding around Havenly, it was important to keep the end user and their needs in mind. We focused on choosing fonts and text sizes that could easily be read by aging eyes and color palettes and contrast levels that were easy to read all while portraying a sense of security and reliability that we wanted Havenly users to experience while using the app.