Pride 2023
HOTEL TANGO
ECD: Bryan Judkins
Art Director: Derek Husley
Illustration: Jun Ioneda
Senior Designer: Allison Tylek
Designer: Baker Wright
Photography: Allison Tylek
Animation: Sarah Frucci
HOTEL TANGO WELCOMES ALL
And that spirit is exemplified in their support of the LGBTQIA+ community. Every year, they celebrate Pride Month by releasing a special, limited-edition bottle design for their craft Vodka. For every bottle sold, they donate $1 to the Modern Military Associate of America, the nation’s largest organization of LGBTQIA+ service members, military spouses, veterans, their families, and allies.
This year, Y&L collaborated with Brazilian artist Jun Ioneda to create a design that captures the idea of “Fervo é Luta,” a saying in Brazil among the LGBTQIA+ community that loosely translates to “To party is to fight/resist”—a reminder to be strong and serious about the struggle, but also to enjoy life at its best. The result is a joyous spirit in every sense of the word—one that lives on the bottle and beyond.