Design Direction
Brand+ Identity
Packaging
 

Veteran-owned Hotel Tango Distillery has concocted a few new spirits to add to its prestigious roster. But these new flavors—like toasted marshmallow bourbon ’Shmallow and blueberry gin Navyberry—were a little too experimental for the “official” military-inspired look of the brand’s main line.
 

Y & L teamed up with illustrator Curtis Jinkins to create The Unofficial Series. The packaging takes its inspiration from the informal side of military life: the bomber art, tattoos, and spirit of adventure that define the culture of the service just as much as dog tags and MREs.

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